Fairtrade is a simple way each one of us can make a difference through our everyday choices. It is about better prices, decent working conditions, local sustainability, and fairer terms of trade for farmers and workers.

Fair trade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. Fairtrade offers producers a better deal and improved terms of trade. It allows them the opportunity to improve their lives and invest in their future, their environment and their communities. Fairtrade offers consumers a powerful way to reduce poverty and ensure environmental sustainability through their everyday buying decisions.

When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. The Standards are designed to address the power imbalance in trading relationships, unstable markets and the injustices of conventional trade.