As the Fairtrade movement is growing we have extended the weekend celebration to a full week! Join us from whereever you are and help us bring the Fairtrade message to the length and breadth of the country!
Join us for the Fairtrade Weekend from the 20th of November to 22nd of November! Check out the Fairtrade Weekend Website on how you can join the movement from your neighbourhood!!
The Aahar International Trade Fair was held in Delhi from March 10 to March 14, 2015. It was a big draw, not only for the food and hospitality sector, but also for the wider consumer audience which was intrigued by the latest developments this space.
The fair was a good platform for businesses to showcase their up-and-coming technological innovation in the food and hospitality sector as well as aimed to provide national and international brands the opportunity to reach distribution channels and a broad spectrum of partners from across the country.
It was interesting to note that the provision of sustainability driven products and services have started to make an appearance at the fair in various forms. Be it cosmetics sourced from natural ingredients to energy efficient ovens, from uniforms and linen made from sustainable fibres to small scale pollution control equipment for hotels. Organic and health food also marked a strong presence with a dedicated hall for the organic food businesses.
There were two Fairtrade certified-brands – Amira Pure Foods and Nature Bio-Foods displayed their Fairtrade and Organic rice alongside a wider portfolio for distribution in the domestic market. While the awareness of Fairtrade amongst the businesses at the fair was limited, there was significant interest and engagement with how Fairtrade could benefit their hotel guests and how it could enable them to demonstrate their Social Responsibility within their existing supply chains.
As more and more Fairtrade products become available across the country in the coming months, one looks forward to the hospitality and food industry sourcing more from Fairtrade producers not only to bolster their sustainability credentials but also because sustainable supply chain make sustainable businesses.
What happens when leaders of the food, grocery and retail industry get together to crystal-gaze? Fairtrade India’s commercial team participated in the Food and Grocery Forum of India Convention that was held in Mumbai in January. The who’s who of the food industry was present – introspecting, debating and talking about everything food.
Industry captains alluded to the Indian consumers who are unique because they are price-sensitive, discerning, quality-conscious, and experimental inherently. One CXO of a top retail organisation pointed out, “Double-guessing the consumer is the name of the game. Quirky though it may sound, the price sensitive Indian consumer is a big consumer of high-end premium products as long as the messaging it right, sometimes it takes an international food brand in India to make a presence in the market before we get our act together.”
Martin Hill, Commercial Director at Fairtrade International, talked about the international scene. What struck a chord with the audience was the insight that globally, consumers are now asking how their food is produced and sourced. “The current generation is environmentally and socially conscious, they are willing to make purchase decisions in line with their values, provided the communication is credible,” said Hill, who has over 30 years of retail experience. “This also offers retailers a unique opportunity to differentiate themselves, to add to their image as sustainable or ethical and develop a loyal customer base.”
As the food industry looks towards innovations to attract and retain consumers, one of the key questions emerges – will sustainability be part of their vision.
From the 21st to 23rd of November celebrate the Fairtrade Weekend with a wide range of activities and events including:
> Meet the Producers
> Documentary Screenings
> Public Art and Mural making
> Photography Competition
> Panel discussions
Events to be held in Bangalore and Mumbai. Watch this space for more details!!
Join us, build the Fairtrade movement in India.
Venue: Paradigm Shift, 8, 80 feet road, 4th Block, Koramangala, (Near Sony world signal)
Time: 2nd August 6:00pm- 8:00pm
Fairtrade India invites you to become part of a global movement where you can help make a difference through your everyday choices. Join us for a discussion on Fairtrade and a tea tasting at Paradigm Shift.
Highlights of the evening:
A photo exhibition on Fairtrade’s impact on the lives of farmers across India
A panel discussion on “Fairtrade in India, for India”. The panelists will talk about their personal experiences and their journey with Fairtrade:
Sreeranga Rajan, CEO, Dibella India – a pioneering business promoting Fairtrade cotton
Lincy Pramod, Owner, Fair Foods – a retail outlet for organic, fairtrade and sustainable products
Abhishek Jani, CEO, Fairtrade India
Bijal V, Former Editor – Time Out Bengaluru and Panel Moderator
Tea tasting: Sample Oothu Tea, an organic and Fair Trade Certified tea estate from India.
As a part of the launch of the FAIRTRADE Mark in India, Fairtrade India is organising a photo exhibition about Fairtrade producers and the impact
Fairtrade has had on their lives and their communities across India. This exhibition showcases how Fairtrade is a movement for change, enabling us to
be a part of the solution- of bringing about sustainable development through the simple choices we make.
Date: 21st November 2013
Time: All Day
Venue: Alliance Française de Bangalore, 21,palace road, vasanthnagar, Bangalore
560 052 India
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