Fairtrade partners with businesses to create a people centric approach to sustainability that resonates with consumers. We work with multiple businesses and brands to help them source ethically from Fairtrade producers.
By putting the FAIRTRADE Mark on products, we provide consumers a guarantee that the farmer has received a fair price for his/her crop and that environmental standards are being followed. Furthermore, we audit the whole supply chain to provide an independent assurance that what we commit to is being done.
In addition to ensuring a fairer deal to the producers, we work with them and their communities for capacity building in areas such as governance, women empowerment, protecting children’s rights and other social and economic programmes.
Fairtrade undertakes campaigns and awareness activities to tell citizens about the importance for them to engage with Fairtrade and how they can make a difference.