“Every time you spend money, you’re casting a VOTE for the kind of world you want” Anna Lappé
It’s election time in India, the world’s largest democracy, a time when a staggering 800+ million people go to the polls. Elections of this scale come once in every 5 years, but each and every day, more than 800 million people take decisions that have the potential to transform the lives of lakhs of farming families in our country. By making conscious choices in what you buy, you are voting for the world you want to see.
The FAIRTRADE Mark is one way that you can have your say – when you buy a product with the Mark, you’re voting for better prices for farmers, decent working conditions, empowering communities, local sustainability and fair terms of trade for farmers and workers alike.
We don’t think that consumption is the only way to achieve all of these things, there’s an important role for governments too. You need to be informed before you go to the polls – about what the candidates stand for, and how each meets your own values and expectations. Why not extend your knowledge to your everyday choices as well?
Buying ethically enables you to have an immediate influence on economic, social and environmental justice. It can transform business by making them respond to higher demands from consumers, too. And most importantly, it helps the marginal farmers to live a life of dignity, not only meeting their everyday needs, but also investing towards a brighter future for themselves and their families.
So cast your vote: BUY FAIRTRADE!
To find out more about what products are available and where you can buy Fairtrade, click here.