Job Outline – Business Development Manager

The Fairtrade mark is one of the world’s best known ethical labels, supporting sustainable livelihoods for the world’s poorest farmers. Fairtrade India was launched to help build the market for Fairtrade certified products in India, supporting over 1,20,000 Fairtrade certified producers across the country. For more details on what Fairtrade does in India, please visit

Working closely with a small core team, the Business Development Officer will help to increase the penetration of Fairtrade labelled products in the Indian market. You’ll be a good communicator and self-starter, and will already have experience in selling/business development in the Business to business space.

Key Responsibilities

Develop Prospect Pipeline & convert into Fairtrade licensees

The primary role of the Business Development Manager is to prospect for new clients in adopting Fairtrade standards, develop relationships with them and convert them into the Fairtrade licensees. Detailed set of activities are mentioned below

  • Prospect for potential new clients and turn this into increased business.
  • Identify potential clients, and the decision makers within the client organization.
  • Research and build relationships with new clients.
  • Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives
  • Manage the solution development for the offering.
  • Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.

Help growth of Fairtrade product range and penetration in India

  • Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales

Participate in Industry forums

  • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Person Specification (Essential)

3-5 years Sales / Business Development experience

  • Graduate
  • Exceptional communication skills in English (verbal and written)
  • Ability to build/foster relationships
  • Self driven, ability to take initiative

Person Specification (Desirable)

  • Experience in the FMCG/Retail sectors
  • Exposure to Sustainability dialogue

Please forward your resumes to with the subject title Business Development Manager.